DayDrift Cocktails is a self-created better-for-you canned cocktail brand inspired by classic drinks and designed for slow days and golden hour moments. The concept was developed around the idea of creating a ready-to-drink cocktail brand that feels approachable, expressive, and visually refreshing while still standing out on the shelf. The identity pairs bold, organic forms with a warm palette to create a modern, cohesive, and shelf-ready visual system.