Cowlicks Cones & Floats is a nostalgic ice cream shop known for its fun atmosphere and local charm. The goal of this rebrand was to refresh the visual identity while keeping the playful personality that makes the shop memorable.

The updated brand introduces a more cohesive color palette, modern typography, and flexible design elements that work across packaging, signage, social media, and in-store graphics. The result is a brand that feels both nostalgic and current, creating a stronger and more recognizable experience for customers.